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Women pivoting from corporate to entrepreneurship have a very fixable problem.Â
How do you answer, “What do you do?”Â
That one statement, delivered in the right way, creates instant clarity for your prospects. Delivered wrong, it creates confusion. And confused prospects don’t buy. They just mo...
How strategic relationships, peer groups, and intentional visibility accelerate growth for women leaving corporate careersÂ
One of the biggest lies many accomplished women believe when they leave corporate is this:Â
“I’ll just figure it out myself.”Â
As a woman born in 1962 with three younger bro...
Not long ago, I did something scary A.F.
Something that would white knuckle most tenured and successful business owners.
I made a major pivot with my business.
After 13 years of running a successful digital marketing agency, I shifted into a completely new direction as the Founder of Innovate LAU...
You’re an accomplished woman in the C-Suite or a leadership role.
The plaques are on the wall.
The crystal awards sit on your corner office bookshelf.
The results speak for themselves.
You built it. You feel ownership in the accomplishment.
You don’t have a polished resume waiting in the wings, r...
Every expert, influencer, brand voice, or advocate is looking to start a podcast. It's the one medium where you get to show up fully as you. I chose YouTube as my main podcast channel for lots of reasons. We can explore why in another episode. This is today's story and lessons learned, I'm sharing w...
Gen X and Boomer women stepping into entrepreneurship don’t need more polished content.
They need words that hit hard.
Not polite drivel.
This is what happens when you stop performing and show up on screen strong, authentic, and without apology.
If you’re a Gen X or Boomer woman stepping into en...
The “I Quit” Strategy for Women Leaving Corporate Jobs for EntrepreneurshipÂ
There’s a version of quitting that gets celebrated, and it shouldn’t.Â
Not the polished resignation letter.Â
Not the two-week notice.Â
This.Â
Right here.Â
You can feel it again.Â
Not today. Not now.Â
Why are they doing ...
There is a moment every entrepreneur reaches.
It is not loud.
It is not dramatic.
And it is not the moment most people think.
It is not when no one sees your vision.
It is not when the money runs tight.
It is not even when someone suggests you go back to the safety of your corporate career.
It is...
Why serious businesses build an email list before chasing more followersÂ
Most entrepreneurs believe they are building an audience on social media.Â
In reality, they are renting one.Â
You can spend years building a following on Instagram, LinkedIn, or Facebook. Posting consistently. Showing up. W...
When I work with experienced women building businesses, I am not evaluating creativity.Â
I am evaluating clarity and demand, formulated inside a clearly defined business plan.Â
A real business plan.Â
Not a list of services.Â
Not a collection of ideas.Â
Not everything you are capable of doing.Â
Â
Cl...
Don’t be fooled. Personal brand visibility is not optional in a 2 billion-user Instagram economy. If you’re building a business and hiding from the camera, you’re not being strategic. In a digital economy, if you’re not visible, you’re not even in the room.
And I know exactly how uncomfortable that s...
The Career Pivot No One But You Sees Coming
A career pivot is rarely about failure. It is often about success that no longer fits.
You built the career. Earned the credibility. Secured the income. So why even consider disrupting something that works? Why risk the comfort of competence for the unce...
