In a world dominated by screens and algorithms, the terms "Business Brand" and "Personal Brand" take center stage, offering a roadmap for small business owners and entrepreneurs to make their mark in the business marketplace. These concepts, although related, hold distinct meanings and serve different purposes.  

Understanding the difference between the two and leveraging their benefits can be a game-changer for small businesses aiming to establish a strong foothold in the market. 

Personal Brand  

Personal brand revolves around the individuals behind the business, often the founder or key personalities within the organization. It’s about showcasing an individual's unique qualities, skills, and expertise, which in turn contributes to the business's overall image. 

Personal branding can be a powerful tool for small business owners, especially those closely associated with their enterprises. Building a personal brand involves showcasing your...

What’s Your Why? Let's Talk.

I’m getting ready to change the trajectory of our lives. Forever.

You may have decided to read this blog for several reasons. Perhaps you know me from one of my online brands. Or you met me on social media, and we clicked. Perhaps I spoke to your organization about social media marketing, and you want to know more. A friend or colleague made a referral as they followed me and told you about my work.

However you got here, I’m glad that you are! 

The most important thing I can share is my why, which centers around small business owners and entrepreneurs. For you to realize my commitment level, I want to be transparent. After 12 years of "doing" digital marketing for companies, I saw a significant disparity in the marketplace. I reimagined my digital marketing focus to teach business owners what they need to know to survive and thrive in the digital marketplace. 

At a Crossroads

Over the years, I dove into how small businesses...

Starting a business is an exciting adventure, but success requires careful planning. Without this, your business may just become a part of the new business failure statistics. The alarming numbers are proof. Together, we'll explore key indicators of business launch readiness. 

I’m Suzette Cotto, and I am an entrepreneur! This isn’t a 12-step program, but it could be! Welcome to the world of small business ownership.  

The Steps

According to the Bureau of Labor Statistics, approximately 20% of small businesses fail within their first year. The failure rate increases to 30% by the end of the second year, 50% by the fifth year, and 70% by the tenth year. Yikes. 

I compare a business launch with the analogy of a rocket launch because the complexities are there to master. When the countdown begins, disregarded details may result in disaster. Successful rocket launches account for all possible failure scenarios, and so should new business owners. 

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