Women 50+ Don't Get a Do-Over on a First Impression
Algorithms, AI, and your audience start tracking your digital footprint from day one. If you're leaving corporate to build a business of your own, Burn Your Suits™: Who Are You Becoming? is the Positioning & Branding Exercise that helps you get this high-stakes decision right before you launch your business, so you build momentum instead of confusion.
I know what it's like to build something successful and still feel stuck.
You spent decades becoming excellent at your work. You climbed, you led, you got results. But somewhere along the way, the rules changed. Marketing went digital. Branding lives online now. And if you're starting your own business today, you're suddenly expected to know social media, positioning, AI, SEO, things that were never part of your education and never part of your job description.
That's not a gap in you. It's a gap in what anyone ever taught you.
I spent 25 years in digital technology, right as it was being built from the ground up, and I've spent the years since translating it for people who didn't grow up with it. Before any of those tools can work for you, though, there's one thing that has to come first: positioning. You have to know exactly who you are and what you're saying before social media, AI, or anything else can do its job.
That's what Burn Your Suits™ gives you, the starting point everything else depends
Here's why positioning has to be right before you launch, not after.
- You don't have 10 years to figure it out. Every year spent with the wrong message is a year you don't get back.
- Your name is the brand. There's no separating the two, and there's no quiet rebrand when everyone already knows who you are.
- A confused audience doesn't follow you to version 2.0. The relationships you're counting on only compound if they're built on the right foundation.
- AI and search engines are building your profile right now. What you put out first is what gets remembered.
You don't have to figure this out alone.
The LAUNCH VIP Community is a safe space for women in this exact season of life: leaving corporate, building something of their own, figuring out positioning, branding, and visibility as they go.
Here's what's inside:
- Small bits of implementable training that give you easy to follow steps with real wins
- A weekly livestream with Suzette, real talk, real strategy, real time
- Mastermind style training sessions built around what the room actually needs
- Hotseat sessions with a VIP member or guest presenter, so you get eyes on your business, not just theory
- Open mic Q&A, bring your questions, get real answers
Real conversations. Real results. Over 100 women are already here, building this exact kind of business, in this exact season of life. And it's included when you get Burn Your Suits™.
Burn Your Suits™: Who Are You Becoming?
The Positioning & Branding Exercise
A guided exercise to help you get clear, on paper, about who you serve, what makes you different, and how to say it in a way that actually lands. This is the same framework I used to position Innovate LAUNCH before I launched it publicly.
What's inside:
- The Positioning Statement Formula I use for my own brand
- A guided exercise to identify your Hero vs Guide story, so your content connects instead of just announcing
- Voice and tone prompts to help you sound like you, not a template
- A systematic approach for turning your corporate and lived experience into a brand story that builds trust, confirms your expertise, and validates what you're building next.
- Full access to the LAUNCH VIP Community
Why this positioning exercise works.
You deserve to know this isn't guesswork. I spent 25 years in digital technology, starting as a sales engineer during the early internet boom and working my way into senior leadership, often as one of the only women in the room, with brands like Victoria's Secret, MTV, and AOL. I rode the boom, promotions, stock options, the heyday of it all. But I also watched overly confident businesses hedge too much, and I watched stakeholders pull out when reality hit. That's an experience you can't have unless you live it.
In 2012, I took everything I'd learned and built my own digital marketing agency, running it successfully for over a decade.
One in five new businesses fail in their first year. That statistic is unacceptable to me. So here's what this means for you: you get access to a real person with real experience in digital technology, not an AI prompt, not a Google search. You're worth more to me than that.
How does positioning affect branding? What if I already have a logo and a website?
How do I know my positioning actually works? I know who my prospects are, but how does positioning guarantee better results?
Once I have a positioning statement, how do I use it?
This is just the beginning of your library.
Once you get Burn Your Suits™, it lives in your own personal LAUNCH library, a space that's yours, that you can revisit anytime. As you add more from LAUNCH down the road, it all lives here too, organized and ready when you need it.
And you're not just working from a worksheet alone. These lessons are reinforced through the LAUNCH Pad podcast and the LAUNCH VIP Community, where livestreams and real conversations happen off of social media, away from the noise.
