From Invisible to Unstoppable

You Are Not Alone. This Is a Universal Shift.

Nearly 60 percent of new businesses today are being started by women over 40.
Not as an act of reinvention, but as an intentional move toward agency and ownership of their life’s work by entering the world of entrepreneurship.

These are women who understand how organizations function.
Who know how decisions are made and how influence is built.
Who are no longer waiting for permission to act or space to open.

This shift is not driven by novelty or ambition alone.
It is driven by experience paired with a deeper question: What do I want my work to stand for now?

For many women, entrepreneurship is not about control for its own sake.
It is about alignment.
It is about using hard-earned wisdom in ways that feel meaningful, visible, and wholly owned.
It is about choosing work that reflects values, contribution, and impact—not just output.

As traditional corporate models lose their grip on stability and relevance, experienced women are stepping forward to build businesses that allow them to lead with purpose, clarity, and intention. The opportunity is real. But the structures that once conferred authority, credibility, and trust no longer exist by default.

That gap is not personal.
It is universal.

And closing that gap—between expertise, purpose, and intentional visibility, and that is exactly what this intensive is designed to do.

Meet the Facilitators

What This Day Is

For some women, the clarity gained in this one day is enough to proceed independently. For others, continued structure and guided implementation are helpful. For that reason, an optional cohort experience will be available after the intensive for those who want support applying the work in a more sustained way.

Participation in the cohort is not required, but it is recommended for those who want guided implementation of the core activities that establish a solid business foundation and marketing that drives sales. Cohort registration is available during checkout.

This day stands on its own.

Agenda

This one-day intensive is designed to move intentionally from strategy → clarity → application. Each section builds on the one before it, integrating digital strategy with leadership readiness and emotional intelligence.

1. Intentional Digital Presence and Strategic Visibility

Led by Suzette Cotto

• What “intentional digital presence” actually means in a B2B context

• Why visibility without strategy creates noise, not trust

• How leadership presence translates into credibility online

• Aligning how you show up digitally with how you want to operate as a business owner

2. The Strategy Behind Online Lead Generation

Led by Suzette Cotto

• Why lead generation is an outcome of strategy, not the starting point

• How demand, relevance, and timing affect who engages with you

• Understanding buyer behavior in an online environment

• What makes a lead viable and worth your attention

3. Strategic Infrastructure That Supports Trust and Credibility

Led by Suzette Cotto

• Landing pages as positioning tools, not just conversion tools

• Email as relationship-building, not broadcasting

• Understanding the role of available technology without overbuilding systems

• How infrastructure supports discernment rather than overwhelm

4. From Interest to Opportunity

Led by Suzette Cotto

• How trust is built before a sales conversation begins

• Signals that indicate readiness and alignment

• Providing value without giving away implementation

• Protecting your expertise while remaining accessible

5. CEO Mindset Micro Leadership Training: Internal Readiness

Led by Ramona Kossowan

• Emotional regulation as a leadership and business skill

• Navigating increased visibility without self-sabotage

• Reducing internal friction that slows momentum

• Staying grounded as opportunity and responsibility increase

6. CEO Mindset Micro Leadership Training: Leadership Identity and Authority

Led by Lori McDowell, PhD

• Shifting from corporate authority to owner authority

• Leading without permission, hierarchy, or external validation

• Strengthening decision-making at the CEO level

• Owning your role, voice, and direction as a business leader

7. Audiences, Platforms, and Intentional Reach

Led by Suzette Cotto

• Warm audiences vs. cold audiences and how each engages

• Choosing platforms strategically rather than performatively

• Presence over constant content

• Why paid ads exist and when they matter

• Understanding one-to-many communication without pressure

8. Q&A, Integration, and Key Takeaways

Facilitated by Suzette Cotto

• Focused Q&A tied directly to the day’s material

• Clarifying how concepts apply to your specific business

• Identifying immediate priorities and what can wait

• Leaving with direction, not a to-do list

You leave the day with clarity, confidence, and discernment—not tactics to chase, but decisions you trust.

Take With You

FAQ's

Why This Matters Now

If you wait, nothing dramatic will happen.
That’s the problem.

What happens instead is slower and more costly.

You continue showing up inconsistently online because you’re unsure what actually matters. You second-guess visibility decisions. You invest time, money, or energy into efforts that don’t compound. You stay busy, but traction feels delayed and harder than it should be.

This intensive exists to interrupt that cycle before it becomes your operating norm.

Right now is the moment where strategic clarity matters most,  before habits harden, before noise becomes routine, and before misaligned visibility creates confusion about your value.