Why “3 Steps to 10X Your Business” Is Missing the 10 Invisible Steps You Actually Need

Spoiler: It’s not about skipping straight to selling high-ticket offers. It’s about building the foundation most people never talk about: your branded email, domain, compliance, and automation that make those “3 steps” even possible.

I’ve been listening to Alex Hormozi’s best-seller $100M Leads, and one concept that stuck with me is the invisible steps.

He points out that building momentum in your business doesn’t happen overnight. It can take up to a year before you see the real traction you’re looking for. That’s the part most influencers skip when they promise “3 steps to 10X your business” or “sell high-ticket offers instantly.”

Hormozi also emphasizes how important great headlines are in getting people to actually consume your content. It’s a reminder that catching attention is just as critical as having something worth saying.

But here’s where I want to add a layer. While he touches on compliance, he moves past it quickly. And if you’re new to email marketing, compliance isn’t a detail, it’s foundational.

Step Zero: Your Email Infrastructure

If your business email still ends in @gmail.com, that’s your first invisible step. Your credibility begins with a branded email address tied to your own domain. You own it, you control it, and it signals professionalism.

That’s why ground zero for your business identity, branding, credibility, and compliance starts with:

• A domain purchased through a hosting company like Bluehost.
• A professional email address tied to that domain.

Without it, you’re building your business on shaky ground.

Why a Solid Infrastructure Sets You Up to Win

You’ve got the big ideas, the headlines, the hooks. Now, you need to build the foundation.

1. A Branded Domain + Professional Email (e.g., via Bluehost)

-  A custom domain email (like [email protected]) instantly boosts your credibility.
- It protects your brand and business identity—something a free Gmail address can’t do.
- Hosting providers like Bluehost also offer enhanced security, spam protection, and back-end support, essential for safeguarding your deliverability and reputation.

2. An Email Service Provider That Ensures Compliance and Deliverability (like Constant Contact)

- Compliance baked in: Constant Contact automatically includes your physical business address, an unsubscribe (opt-out) link, and even a profile update link in your email footers, keeping you CAN-SPAM compliant.
- Deliverability that outperforms free email: While Gmail can easily get trapped in spam filters, Constant Contact averages a 97% deliverability rate, one of the best in the industry.
- Put bluntly: running your marketing off a Gmail account is like stuffing flyers in recycling bins not the inbox.

If you need an Email Service Provider - I highly recommend Constant Contact. While I am an affiliate, they give me visibility to your account if you have questions or need help - it lands in my bucket!

You can start your free trial HERE.

Why Shortcuts Don’t Work

Yes, you can buy lists or scrape emails. And yes, Hormozi references list-building methods like that. But here’s the reality: the CAN-SPAM Act requires that contacts opt in and give permission to receive your emails.

Compliance isn’t just about how you collect emails, it’s also about how you send them. Every marketing email must:
- Clearly identify who it’s from (no deceptive subject lines).
- Include a valid physical mailing address for your business.
- Provide a clear and easy way to opt out of future emails.
- Honor opt-out requests promptly (within 10 business days)

Violations can cost you up to $51,744 per email. That’s per email. Compliance isn’t a nuisance—it’s protection for your business and your reputation.

Building a List the Right Way

Invisible steps aren’t glamorous, but they’re what set you up for lasting success.

1. Create a Landing Page Funnel

Even before you have a full website, you can launch a landing page offering a valuable lead magnet, something your target audience actually wants.

2. Use Automation & AI Tools

Platforms like Constant Contact help you automate the relationship-building process. From welcome emails to drip campaigns, your list keeps growing and nurturing while you focus on the bigger picture.

3. Leverage LinkedIn for B2B

LinkedIn remains the most powerful B2B tool because first-level connections often come with verified contact info. That’s far more reliable than chasing hidden data on other platforms.

4.  Own Your Digital Assets

Social media is borrowed ground. If Facebook, Instagram, or any platform pulls the plug on your page tomorrow, all your “contacts” go with it. Your email list is the only digital asset you truly own.

Setting Realistic Goals for Momentum

Hormozi is right: momentum doesn’t happen overnight. Here’s a realistic roadmap:

- First 90 days: Build your branded funnel and capture your first 100 opt-ins.
- Next 90 days: Automate your email sequences and measure engagement (open rates, clicks, replies).
- By 1 year: Grow a list of contacts who actually want to hear from you—and who convert into paying customers.
This is infrastructure. It scales. And once it’s in place, it frees you to focus on impact.

The Bottom Line

Alex Hormozi is right about invisible steps. They aren’t flashy, but they’re essential. Add compliance, automation, and ownership of your digital assets, and you’ve got the foundation of a business that lasts.

If you’re ready to stop chasing hacks and start building a system that actually works, the LAUNCH VIP Community is for you.

Inside, you’ll find:
- Strategies that cut through the noise and focus on what works.
- Tools and templates that save you time (and keep you compliant).
- A community of women entrepreneurs over 40 who are building businesses with purpose.

👉 Join the LAUNCH VIP Community today and start turning invisible steps into visible success.

Join the LAUNCH VIP Community by clicking HERE.