Experience Meets Innovation:
The Framework GenX+ Women Use to
LAUNCH and Grow Businesses Smarter
Women over 40 are the fastest-growing group of entrepreneurs in the U.S., bringing expertise, resilience, and insight that no playbook for beginners can teach. Yet, the rise of AI, automation, and algorithms has changed the game. Without a clear framework, it’s easy to lose time and momentum. LAUNCH isn’t just a course, it’s your defined path, a proven process, combined with a lifelong community for support that helps you stay focused, visible, and relevant in today’s digital marketplace.
Don’t wait another year wondering if you’re ready.Â
The business you’ve imagined won’t build itself, and every month you hesitate is momentum lost. LAUNCH gives you the roadmap to step out of corporate and into the business you’ve been dreaming of.
PLAN.
Start With a Clear, Actionable Plan You Can Start on Day 1
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Peace of mind begins with a strategic plan. Instead of second-guessing every foundational decision, you’ll have a clear path that aligns your vision with your market, so you can finally move forward with confidence - with precision, speed, and clarity.
SUSTAIN.
Smart Sustainability is Key to Growth, Not Crazy 7-Day Work Weeks
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Building a business isn’t about hustling harder, it’s about creating something that will last. With the right foundation, you’ll not only sustain your progress but also evolve as your life, markets, and tech change, without losing yourself in the process.
GROW.
Scale and Grow with Confidence in Knowing You're Not Alone In It
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Growth isn’t just about revenue, it’s about freedom, impact, and living on your own terms. With a framework designed for women founders, you’ll have the tools to expand your business and your life with intention. And, we'll do it with community.Â
Your Personal Course Library
Get lifetime access to your own online library where all LAUNCHÂ courses and video modules live. Each lesson walks you through when and where your brand needs to show up to gain visibility, all in one organized space you can revisit anytime.
Worksheets, Tools and Real Conversations
Put your ideas into action with guided worksheets and brand-building tools designed to give you clarity and confidence. And you won’t just be working alone, these lessons are reinforced through our podcast and the LAUNCH VIP Community, where livestreams and real-time conversations happen off of social media, away from the noise.
3-Month Implementation Roadmap
Move forward with confidence using a clear 90-day navigational guide. This roadmap gives you clarity in a logical order, showing exactly what steps to take, when to take them, and how to stay focused as you bring your business to market.
Start Here - Thursday, 11 am CST
You don’t need another pile of random advice from "thought leaders" who’ve never built what you’re building, you need a framework that shows you how to align your business idea with your market, build a visible brand, and put systems in place that work 24/7 for your specific business, whether you’re a consultant, a coach, a boutique owner, or a service provider.
That’s exactly what you’ll get inside the LAUNCH 101 Webinar. It’s practical, proven, and designed to give you clarity, structure, and confidence in your very first steps.
Plus, you’ll receive two free companion guide downloads to prepare you before we go live on Thursday, so you’re ready to dive in. And if you stay through the entire livestream, you’ll unlock an advanced business resource designed to accelerate your growth, available only to live attendees.
Reserve your spot today and walk into Thursday with a starting line. If you can't get to the session live, you'll get the replay emailed to you. Watch it at 5 in the morning while you're at the gym, in the car rider line picking up the kids from school, after dinner instead of binging NETFLIX. This is important in creating your personal transformation. Be sure to watch it and take action. Register now.Â
Meet Course Creator:
Suzette Cotto
I’m the strategist and course creator behind LAUNCH with Innovate. For over 25 years, I’ve worked at the intersection of technology, marketing, and business development—building systems for global corporations and guiding entrepreneurs through the digital maze.
But here’s what drives me most: women over 40 are starting businesses at a record pace. We’re creative, resourceful, and determined. Yet too often, I see brilliant women held back by one thing, technology. The constant changes in digital marketing, automation, and now AI can feel overwhelming. Without the right foundation, it’s easy to waste time, overspend, and lose momentum before your business even takes off.
That’s why I created LAUNCH 101—a proven framework that strips away the noise and gives you exactly what you need to succeed. My mission is to help you harness the same powerful engines—automation and AI—that the biggest companies use, but in a way that’s accessible, strategic, and built to grow with you.
And here’s the difference: you won’t be doing it alone. The LAUNCH Community is your support system, a place where women like you share experiences, ask real questions, and celebrate wins together. It’s not just about launching a business—it’s about building one that lasts, with clarity, confidence, and community by your side.
This is more than a course. It’s the start of your next chapter.
I’ll see you inside.
You don’t have to take my word for it. Here’s how women entrepreneurs, many starting later in life just like you, are using LAUNCH to finally gain clarity and confidence in building their businesses.
Lisa Boesen
ItsYourSeason.Life
With Suzette and LAUNCH, I successfully pushed forward quickly in my first year of business. I am now working with them a second round on rebranding my professional speaking and writing business and I couldn't be happier. I highly recommend LAUNCH as your new marketing solution. You will not be disappointed.
Dr. Christine Irvin
TCubedforTeachers.com
The LAUNCH start-up framework is simple to follow with clear, actionable steps. I am a 30-year educatonal administrator in STEM technology with a doctoral degree and am using the program to develop my start-up business T-Cubed Education Solutions. Even with an advanced education degree, I wouldn't have known where to start. This is invaluable to any new business.Â
Meredith Bowerman
RedHotCoaching.com
I have rebranded my over 10+ year-old Coaching business and upskilled using the one-to-may funnel taught in the LAUNCH framework. Through the program, I've been introduced to the power of automation and am mindblown by its applications for my coaching business. My confidence and vision have never been clearer. Suzette and LAUNCH are fire for your brand.
